The Board of Control for Cricket in India
(BCCI) plans to generate revenue worth at least Rs 240 crore by selling
mobile and internet rights for all the international games that it is to
host and organise during the next 30 months.
As per the board’s target, every game is
likely to produce at least Rs 3 crore and 17 Tests, 29 ODIs and 2 T20Is
are going to be played on the Indian soil from October 2011 to March
2014.
As per the Future Tours Programme (FTP) of
the International Cricket Council (ICC), India is set to host home
series against ace cricketing nations like Australia and England, and their archrivals, Pakistan, during the coming 30
months.
These series will bring abundant revenue
to the vast financial net of the BCCI, which poses to be the richest
cricket board of the world.
Apart from this new trend of digital
telecast rights, the India board will also launch auctions of TV
broadcasting rights, which are a major source of cash, not only for
India but for the other cricketing nations too as the broadcasters
fund all the International cricket events that Team India plays.
The BCCI’s marketing committee took the decision of selling digital rights yesterday, after long deliberations on the matter.
N Srinivasan,
the board's secretary and president-elect, said, “The Reserve Price for
the rights is set at 3 crores per match (Test / ODI / T20
International).”
On the basis of a flourishing industrial sector and a deep-rooted cricket craze in India, the BCCI has taken a role of the paymasters of International cricket, as a large part of the revenue of the ICC, the umpires and the other
member boards, comes from India.
Geoffrey Boycott,
the former English cricketers, revealed the same fact yesterday in his
column for The Telegraph. He pointed out that Team India’ s humiliating
defeat to England in the npower Test series could prove to be disastrous
for International cricket, as the Indian nation seemed to be greatly disappointed at the demise of their team.
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