The Indian Premier League franchises have been trying for a long time to create a way to connect the players and fans in a way that promises interaction at the personal level. The existence of social networking sites has been a blessing in disguise for the IPL franchises.
The Mumbai Indian franchise has done exactly this, by bringing Sachin Tendulkar and other members of their team, including Lasith Malinga, Harbhajan Singh, to a platform called the “Mumbai paltan”. The goal is to enable more interaction and communication between the players and fans.
The officials believe that this initiative would enable greater interaction and in turn generate additional hype and interest. The important thing is that the fans can directly communicate with the stars, while the players can thank them for their gratitude and love.
The initiative is also seen as helping youngsters learn about their heroes; discuss various cricketing issues, whether it is technical or just wishing them luck for the games. It is seen as a way to enabling future cricketing stars to understand how their role models think and act.
The idea of using online sites is not new for sports stars. Other personalities have been using it, for example Lance Armstrong, tennis player Serena Williams and footballer Rio Ferdinand amongst a few famous names.
Armstrong did it during his battle with cancer to keep his fans updated regarding his condition and recovery. Serena Williams has been using it to personally interact with people who follow her online. Seemingly, the Manchester United player Rio Ferdinand is also a twitter addict.
The usage of online mediums to bridge the gap between fans and players seems forthcoming, given the level of personalisation it offers. With the world ever changing, it is a step in the right direction.
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